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Media · Marketing · Analytics for PI Law Firms

Closed-Loop Attribution & Media Management for Personal Injury Law Firms

Personal Injury Media integrates media buying, marketing strategy, and analytics into one system that connects advertising spend directly to signed cases.
See How It Works Model Your Case Volume
Streaming, audio, social, display
Search, calls, intake
Media signals tied to firm data
Signed case, attributed to the ad source
Data-driven optimization in real-time
Every dollar accounted for
10–30
Days from first ad to signed case
60–90
Touches before they search your name
90%
Of influence missed by last-click
47.5%
Of TV viewing now streams · Nielsen Dec 2025
What are your numbers?
Operating Framework

Single-System Integration

Our attribution model connects your media channels, intake data, and case management software into one reporting framework. We operate either as a full-service media partner or as an independent measurement layer for your existing vendors.
01

Vendor & Data Integration

Connect existing agency partners, internal teams, and ad platforms directly into our attribution layer without changing your current vendor contracts.

02

Media Strategy & Execution

Deploy targeted campaigns across streaming TV, audio, social, display, and search, managed by specialists experienced in personal injury markets.

03

Unified Reporting

Track performance through a centralized dashboard mapping media expenditures directly to retained cases and cost-per-signed-case metrics.

Services

Service Offerings

For some clients, we focus on one service. For most, we bundle services into a diversified, coordinated strategy.

Attribution & Reporting

One tracking system from first ad impression to signed retainer.

Multi-Channel Media Management

Streaming TV, audio, display, social, YouTube, and search, planned together.

Search & Answer-Engine Visibility

Visibility on Google and AI answer platforms.

Intake Analytics & Operations

Call scoring, speed-to-lead monitoring, and qualification tracking.

Creative Development

Audio, static, and video assets for digital and broadcast placement.

Media Discovery & Audits

Independent assessment of media performance and attribution accuracy.

View the Full Services Menu

Technology, Media, and Integration Partners

Technology, media, and integration partners Personal Injury Media works with, including Filevine, Google, Meta, StackAdapt, CallRail, Replit, Supabase, Yelp, DOMO, Reddit, Snapchat, Vercel, Semrush, and LeadDocket
Estimated Campaign Output
Based on a sample $75,000 monthly media budget using personal injury market benchmarks
Performance Model
$75,000
Impressions
Site visits & searches
Intake contacts
Qualified consults
Signed cases
Method
Benchmark rates are drawn from multi-channel personal injury campaigns. Actual results vary by market, case mix, and intake operations. The complete model is included in every engagement.
Why Firms Stay

Built for the person who knows the relationship between marketing and intake

01

We measure what a firm operator cares about

Cost per signed case, by channel, by campaign, by creative, and more. We influence and measure all calls, site visits, form submits, text messages, and any new demand generated for the firm. Accountability and transparency defines our approach.

02

We know every channel from the inside

Whether we buy it or your existing vendor does, we've worked first-hand with the platforms before. We managed and optimized the media ourselves, and know what parts you don't have to buy (and what you should!).

03

The data and systems are yours to keep

Dashboards, tracking, and historical data live in accounts you own. If we ever part ways, the system keeps working and the record stays intact.

About
Personal Injury Media is a digital agency practice built by people who have run PI media in real markets.
Personal Injury Media is led by Gita Bhatia and staffed by media, analytics, and intake specialists who assemble around each engagement. The team has planned and bought streaming TV, audio, programmatic, social, and search for personal injury firms, and built the attribution systems that hold all of it accountable.
1
System per client
100%
Of media budgets go to media
US-wide
Any market, any case mix
Questions asked by firm operators
FAQ
What is the timeline to see signed cases?
Search optimization and intake updates yield results within weeks. Awareness channels, such as streaming TV, typically mature over one to three months. Early indicators appear in branded search and call volumes prior to final case signing.
Does working with Personal Injury Media require replacing current agencies?
No. The attribution layer integrates with third-party vendors and internal teams to measure performance across all active channels.
How are qualified calls distinguished from unqualified inquiries?
Calls are scored automatically against specified criteria, including injury type, jurisdiction, statute of limitations, and liability assessments. Reporting isolates qualified consultations from non-qualifying contacts.
What geographic markets are supported?
Services are available nationwide across all U.S. markets and case categories.
What is the fee structure?
Client media budgets are applied entirely to ad placements. Strategy, execution, and attribution setup are billed via monthly retainer or structured project fees based on scope.
Connect advertising spend to signed cases.
Contact us to review your current attribution and media performance.
Email Us Call 214.537.8612
Personal Injury Media
A Jump Ball Practice
Services About gb@itsajumpball.com 214.537.8612
Jump Ball, the media buying agency behind Personal Injury Media
Call 214.537.8612