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Closed-Loop Attribution & Media Management for Personal Injury Law Firms

We integrate media buying, marketing strategy, and analytics into a single system, connecting your advertising spend directly to signed cases.
See How It Works Model Your Case Volume
Media: Streaming, audio, social, display
Intake: Search, calls, form fills
Attribution: Media signals tied to firm data
Signed Cases: Mapped back to the ad source
Optimization: Real-time data adjustments

What We Learned About the Consumer Journey for One of Our Clients

10-30
Days from first ad to signed case
60-90
Touchpoints before a branded search
60%
Of influence missed by last-click attribution
75%
Of traditional media is overpriced
What are your numbers?

Single-System Integration

We connect your media channels, intake data, and case management software into one reporting framework. We can operate as your full-service media partner, or as an independent measurement layer for your existing vendors.

  1. 01

    Vendor & Data Integration

    Connect existing agency partners, internal teams, and ad platforms into our attribution layer without changing vendor contracts.

  2. 02

    Media Strategy & Execution

    Deploy targeted campaigns across streaming TV, audio, social, and search, managed by PI market specialists.

  3. 03

    Unified Reporting

    Track media spend directly to retained cases and cost-per-signed-case metrics.

Service Offerings

Use a single service, or bundle them into a coordinated strategy.

Attribution & Reporting

One tracking system from first ad impression to signed retainer.

Multi-Channel Media Management

Streaming TV, audio, display, social, YouTube, and search.

Search & AI Visibility

Placements on Google and AI answer engines.

Intake Analytics

Call scoring, speed-to-lead monitoring, and qualification tracking.

Creative Development

Audio, static, and video assets for digital and broadcast.

Media Audits

Independent assessments of media performance and attribution accuracy.
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Technology, Media, and Integration Partners

Technology, media, and integration partners Personal Injury Media works with, including Filevine, Google, Meta, StackAdapt, CallRail, Replit, Supabase, Yelp, DOMO, Reddit, Snapchat, Vercel, Semrush, LeadDocket, Vimeo, CodePen, Box, GitHub, and HubSpot
Estimated Campaign Output
Based on a sample $75,000 monthly media budget using PI market benchmarks
$75,000
Impressions
—
Site visits & searches
—
Intake contacts
—
Qualified consults
—
Signed cases
—
Note
Actual results vary by market, case mix, and intake operations. A custom model is included in every engagement.

Three Reasons Our Law Firms Love Us

01

Operator-Focused Metrics

We measure cost-per-signed-case by channel and creative.

02

Platform Expertise

We have first-hand experience managing and optimizing media across all channels. We know what to buy, and what to avoid.

03

You Own the Data

Dashboards and historical data live in accounts you own. If we part ways, you keep the system and the record stays intact.

About Us

Led by Gita Bhatia and Andrew Fox, Personal Injury Media is built by specialists who have run PI campaigns in real markets. We assemble custom teams of media, analytics, and intake experts for each engagement.
1
System per client
100%
Of media budgets go to media
US-Wide
Any market, any case mix

FAQ

What is the timeline to see signed cases?
Search optimization and intake updates yield results within weeks. Awareness channels, such as streaming TV, mature over 1-3 months.
Do we need to replace our current agencies?
No. Our attribution layer integrates with third-party vendors to measure performance across your active channels.
What experience do you have?
We have worked with multi-region firms focused exclusively on motor vehicle accidents, estate and trust planning firms growing their practices, law firms launching or growing a personal brand or product, and a workers’ compensation firm through its digital transformation. We apply our digital media experience to legal marketing and blow the competition out of the water doing so.
How do you identify qualified calls?
Calls are automatically scored against criteria like injury type, jurisdiction, and statute of limitations.
What geographic markets are supported?
All U.S. markets and case categories.
What is the fee structure?
100% of your media budget goes to ad placements. Strategy, execution, and attribution setup are billed via monthly retainer or structured project fees.
Connect advertising spend to signed cases.
Contact us to review your current attribution and media performance.
Contact Us
Personal Injury Media
Insights andrew@foxydigital.ai gb@itsajumpball.com
Jump Ball Foxy Digital
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